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Differences and similarities of colour meanings in the diverse cultures. Colours are far more than a combination of red and green or white and black. They actually are non-verbal communication as colours have symbolism and meanings that go beyond ink. It is very interesting to know how the eye and the mind perceive certain colours and the colour meanings we associate with each colour. Seeing that, there are done a lot of researches and scientific works as the concept of color can be approached from several disciplines: physiology, psychology, philosophy, and art: sometimes colours can create a physical reaction (red may raise blood pressure) and at other times it can reveal even a cultural reaction (in Western countries white is used for weddings, while there are Eastern cultures where white is the colour for mourning and funerals). Taking all this into the consideration comes out the idea that colours often have different meanings in various cultures and it is very important to understand those meanings in odder to avoid various possible misapprehensions.

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