Nemoku.lt » Vadyba » ADVERTISING AND PROMOTION CASE ANALYSIS OF NEW JERSEY LOTTERY

Aprašymas

Case analysis of New Jersey Lottery's marketing and advertisng strategies.

1. PRODUCT
1.1. “Pick-6 Lotto”
1.2. Instant games
1.3. “Jersey Cash 5”
1.4. “Lotzee”
1.5. Introducing new product – “Spades”
2. COMPETITORS
2.1. New York Lottery
2.2. Pennsylvania Lottery
2.3. Wager-type entertainment
2. CONSUMERS
2.1. People who buys tickets
2.2. Image problem
3. ACTIVITIES AND OBJECTIVES
3.1. Promotion
3.2. Objectives
4. SOLUTIONS ANALYSIS
4.1 First solution
4.1.1. Description of suggestion
4.1.2. SWOT analysis of offer
4.2 Second solution
4.2.1. Description of an offer
4.2.2. Suggestion’s SWOT analysis
5. RECOMMENDATIONS
LITERATURE


Detalės

Nr.:418
Paskelbta:2010-01-02
Kategorija:Vadyba
Tipas:Kursinis darbas
Miestas:Vilnius
Mokymo įstaiga:ISM'as
Klasė/Kursas:3
Apimtis:14
Failo tipas:doc (Microsoft Word)
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