Nemoku.lt » Vadyba » ADVERTISING AND PROMOTION CASE ANALYSIS OF NEW JERSEY LOTTERY

Aprašymas

Case analysis of New Jersey Lottery's marketing and advertisng strategies.

1. PRODUCT
1.1. “Pick-6 Lotto”
1.2. Instant games
1.3. “Jersey Cash 5”
1.4. “Lotzee”
1.5. Introducing new product – “Spades”
2. COMPETITORS
2.1. New York Lottery
2.2. Pennsylvania Lottery
2.3. Wager-type entertainment
2. CONSUMERS
2.1. People who buys tickets
2.2. Image problem
3. ACTIVITIES AND OBJECTIVES
3.1. Promotion
3.2. Objectives
4. SOLUTIONS ANALYSIS
4.1 First solution
4.1.1. Description of suggestion
4.1.2. SWOT analysis of offer
4.2 Second solution
4.2.1. Description of an offer
4.2.2. Suggestion’s SWOT analysis
5. RECOMMENDATIONS
LITERATURE

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